At Lugano

"Unity, Integrity, Industry", as translated from the Rothschilds' latin motto has also been the common denominator marking the merger in 1991 between what were then Banca Privata Edmond de Rothschild and Banca Solari & Blum. Both institutions came from the same matrix of projectivity and forsightedness of men who steadfastly believed in a positive development of Lugano as a finance place.

Both institutions have been committed since their inception to all facets of financial services, and aware of the great changes taking place on the international scene. Motivated by a desire of harmonious growth in a financial place in continual expansion the boards of both banks realized the timeliness of seeking a suitable partner to involve in order to further this aim.

Thus the contacts brought forth the signing in spring 1991 of the definitive agreement sealing the merger of two entities which caused the blending of talent and experience indeed culturally diverse yet philosophically related and compatible.
A new challenge arose. The test was passed with success thanks to the engagement of all parties involved as well as to the more than two centuries of tradition of the Group. The latter has always given great importance to human relationship, therefore also to their relationship with their staff, which in that particular instance could be motivated and express their best in their different secialised fields.

The traditional careful attention given to clients and the quality of services have contributed to the successful period of transition. We can today take stock of the positive accomplishments and synergies developed in this merger and look at the future with continous but confident optimism.



History in Lugano


1926 Società Commerciale Ceresio SA
commercial transactions and participations
Via Luvini-Perseghini 4, Lugano
.
1933 SA Privata Finanziara
asset management, securities trading.
.
1936 banking licence .
1938 Banca Solari SA .
1963 Via Vegezzi 1, Lugano .
1967 Banca Solari & Blum SA .
1968 . Banque Privée SA, Genève
Lugano branch
Via Nassa 5, Lugano
1972 . Banca Privata in Lugano SA
1974 . Via Bossi 1, Lugano
1978 Via Bossi 9, Lugano .
1986 . Banca Privata
Edmond de Rothschild SA, Lugano
1991 Merger:
Banca Privata Solari & Blum SA (Gruppo Benjamin e Edmond de Rothschild)
1997 Via Ginevra 2, Lugano
1998 Banca Privata Edmond de Rothschild Lugano SA
News
12/7/2009 | Viewpoint
« Acrobats »
Historians will look back on the first ten years of this century as the start of the process of digesting the technological revolution. For the moment we have fared a bit better than during the industrial revolution, a period punctuated by major wars, depressions and fitful dramas. It is time to wake up to the facts.
Contact
Banca Privata
Edmond de Rothschild
Lugano S.A.
Via Ginevra 2
CP 5882
6901 Lugano
Switzerland
Phone + 41 91 913 45 00
Fax + 41 91 913 45 01
info@privata.ch
Annuals Reports